A prominent iGaming and sports wagering information and solutions provider, Cipher Sports Technology Group, has partnered with Times Leader Media Group, a leading Pennsylvania newspaper. This collaboration will see Cipher fuel a new sports betting segment on the Times Leader’s website, offering readers advanced predictive data and analysis for both professional and collegiate sports.
This development is unsurprising, considering Pennsylvania’s thriving sports betting landscape. As an early adopter of legalized sports betting after the Supreme Court’s pivotal 2018 ruling, Pennsylvania has rapidly evolved into a center for sports aficionados and gamblers. The state’s acceptance of digital and mobile wagering in 2019 further cemented its status as a significant industry contender.
Kerry Miscavage, Times Leader Media Group’s publisher, conveyed his excitement about the alliance, emphasizing its potential to elevate their sports reporting and provide readers with an interactive and captivating platform. By merging their journalistic prowess with Cipher’s sophisticated analytics, Times Leader aspires to deliver an unmatched experience for sports enthusiasts in Pennsylvania.
Cipher Sports Technology Group’s top dog, Adam Fiske, is pumped about their collaboration with the Times Herald. He envisions their robust data analysis paired with the newspaper’s extensive audience as a recipe for success for sports enthusiasts who enjoy adding a wager to the game.
He’s not solely focused on winning wagers, though. Fiske stresses that they’re building a system that’s both entertaining and empowers individuals to make informed financial decisions.
The Times Herald is fully committed as well. They’re going full throttle with promotions to spread the news, particularly with the current surge in sports wagering. Consider Pennsylvania: their most recent data reveals a 9% rise in total gambling income, but sports betting is the true champion, skyrocketing with a 48% surge!