Catena Media is intensifying its concentration on the North American region. The firm recently reached an agreement to divest its sports wagering divisions in the UK and Australia to Moneta Communications, a UK-headquartered sports betting and gaming enterprise. The transaction, valued at €6 million (approximately $6.57 million), encompasses well-known UK brands such as Squawka and GG.co.uk.
This action aligns with Catena Media’s approach to prioritize the flourishing North American market. They intend to utilize the earnings, primarily received upfront in cash, to settle debt and enhance their financial adaptability.
Although the divested enterprises yielded €4.5 million in income over the preceding year, they were not substantial contributors to Catena Media’s net earnings. The sale is projected to marginally decrease the company’s overall expenditures moving forward.
Chief Executive Officer Michael Daly highlighted this sale as a pivotal move in their dedication to North American growth.
They were delighted to secure the ideal location for their British and Australian sports and gaming enterprises. This action provides them with the momentum required for significant expansion.”
Christopher Russel, the Chief Executive Officer of Moneta Communications, stated that this purchase enables Moneta, as a member of the OneTwenty Group, to intensify their approach of acquiring lucrative, fan-oriented digital media businesses within crucial sports sectors. He further mentioned their eagerness to witness the prosperity of these brands and the skilled individuals responsible for their success.
This announcement follows closely on Daly’s latest presence at the GI Huddle, where he elaborated on Catena’s fiscal objectives.