A Malta-based internet gaming firm, Broadway Gaming, has been fined £100,000 for violating advertising guidelines established by the UK Gambling Commission.
The UKGC initiated an inquiry after the Advertising Standards Authority (ASA) identified an advertisement by Broadway Gaming’s Butler Bingo for failing to be transparent about the substantial restrictions associated with their “deposit £10, play with £35” promotion. Essentially, they concealed crucial terms and conditions in the small print, a major violation! The ASA prohibited the advertisement and instructed Broadway to take it down.
However, that wasn’t the conclusion. The UKGC investigated further and discovered that Broadway Gaming was employing comparable tactics on four of its other platforms: Bingo Diamond, Dream Jackpot, Dotty Bingo, and Rehab Bingo. It appears they failed to grasp the lesson initially!
Ultimately, Broadway Gaming consented to pay the £100,000 fine for breaching the UKGC’s regulations. This ought to function as a cautionary tale for other gaming enterprises: maintain openness with your clientele and refrain from attempting to deceive them through your advertising.
The UK Gambling Commission has issued a £100,000 sanction to Broadway Gambling, a wagering firm, for deceptive marketing practices. The regulator found their promotional materials to be irresponsible, specifically citing a lack of transparency regarding significant terms and conditions. This constituted a direct breach of both the advertising watchdog’s (CAP) guidelines and the Commission’s own responsible gaming principles.
In addition to the substantial financial penalty, which encompasses the Commission’s investigative expenses, Broadway Gambling has consented to the publication of the inquiry’s conclusions on the Commission’s online platform. This serves as a cautionary example for other internet-based betting operators.