Wagering platforms and bet365 are joining forces to introduce fixed-odds equestrian betting to New Jersey and Colorado. This alliance is significant as it merges BetMakers’ proficiency in horse racing with bet365’s extensive user network. Essentially, bet365 can now provide its New Jersey patrons the choice to place fixed-odds wagers on thoroughbred races. They’ll also utilize BetMakers’ material for both thoroughbred and harness racing in New Jersey and Colorado. The agreement’s framework financially benefits both entities, with BetMakers obtaining compensation based on the wagering engagement generated through this collaboration. It indicates the escalating enthusiasm for horse racing within the US sports wagering sector, and both firms are hopeful about the prospective of this joint effort. Furthermore, BetMakers also declared a partnership with Kambi in April 2024, further strengthening their standing in the horse racing wagering market.
Bookies are stepping up their efforts in the United Kingdom and Ireland, particularly for those who enjoy a day at the races. They’ve merged their impressive Price Manager platform with world-class equestrian data. Imagine giving a thoroughbred an extra boost!
Their progress doesn’t end there. BetMakers acquired Racelab Global, encompassing their ProForm and Odds Engine technology, earlier this year. This is significant because it promises even more impressive wagering choices on the horizon.
In other thrilling developments, bet365 and Playtech debuted an engaging live game called “Who Wants to Be a Super Millionaire?” in the UK, Mexico, and Ontario back in April. Prepare for some substantial jackpots!