Bragg Gaming has broadened its reach within the US market by introducing its B2B gaming software and offerings through Spin Games, a recently acquired subsidiary, in Connecticut. This strategic maneuver will make Bragg’s portfolio, commencing with a curated set of 11 games including favorites such as Ripley’s Big Wheel and 21 + 3 Progressive Blackjack, accessible to Connecticut players via established digital platforms like DraftKings and the Mashantucket-Pequot Tribe’s iGaming website.
This entry establishes Connecticut as the fourth US state where Bragg has gained a presence, following successful forays into New Jersey, Pennsylvania, and Michigan. The company harbors ambitious goals to penetrate additional states throughout 2022, presenting a blend of internally developed games and those sourced from external developers.
Yaniv Sherman, Chief Executive Officer of Bragg Gaming, conveyed his enthusiasm regarding this recent accomplishment, underscoring how the Spin Games acquisition has facilitated swift expansion within the US iGaming sector. He emphasized Spin Games’ well-established North American footprint as a significant asset, providing a solid base for Bragg to leverage and enhance its brand recognition.
Sherman also cited their recent entry into the Canadian market (Ontario) as further evidence of their effective North American growth plan, a strategy they intend to pursue vigorously as they secure regulatory clearances in more states.
The Czech Republic-based Bragg Gaming Group finalized its purchase of Spin Games in June of 2022, clearing a path for a significant expansion into the North American online gaming sector following approval from authorities in Pennsylvania.