A study by the United Kingdom’s Advertising Standards Authority (ASA) reveals a steady decrease in young people’s encounters with betting promotions on television. From 2010 to 2023, a 40% reduction was observed. This shift is part of a broader pattern, with youngsters seeing considerably fewer advertisements for products like alcoholic beverages (down by 80%!) and unhealthy food (down by 67% since 2016). This change likely stems from children watching less television in general – their viewing duration has decreased by 75% over the same timeframe. The ASA is actively ensuring its regulations align with evolving media consumption habits among youth, particularly online. They are especially focused on safeguarding children from unsuitable material.
At the beginning of this month, the United Kingdom’s advertising regulatory body, the ASA, sustained a judgment against a gaming organization known as Festival Free Bets. The issue arose from their inclusion of a social media personality, Astrid Wett, in one of their promotional campaigns. Apparently, Astrid was younger than 25 years old during that period, a significant violation when it comes to promoting wagering activities within the UK. They maintain stringent regulations regarding such matters to safeguard young individuals.