Catena Media is gearing up to debut its sports wagering affiliate offerings in Kansas in the coming month, coinciding with the start of the NFL season. The company aims to leverage the excitement around the September 8th launch, which aligns perfectly with the NFL’s opening day.
Behind the scenes, they’ve been collaborating with sportsbook providers to present early incentives and gain a foothold in the market. Catena views Kansas as the first step in a larger plan, with ambitions to expand into other states such as Ohio, Maryland, and Massachusetts, all poised to legalize sports betting in 2023.
Their approach? Utilize their robust network of websites, including LegalSportsReport.com, TheLines.com, and GamingToday.com, to draw in new users in each state. Dustin Gouker, Catena Media’s VP of North American Content, highlighted their enthusiasm for the growing US sports betting landscape and their preparedness to seize the opportunity.
This development follows Catena Media’s recent expansion of its strategic assessment, indicating a phase of growth and targeted expansion for the organization.
Catena has been initiating actions to bring about significant change! In May, they established a new branch to investigate divesting portions of their European operations.
The rationale? They aspire to liberate capital to pursue more lucrative prospects in regions such as North America – a component of a broader scheme to enhance their overarching approach.
This announcement follows closely on the heels of Catena’s second-quarter performance figures, which were not particularly impressive. They disclosed a 5% reduction in earnings.