The prominent gaming corporation, 888, is divesting its Latvian business unit to Paf, a Finnish gaming enterprise, for a sum of €28.3 million (equivalent to approximately $30.5 million). The transaction is anticipated to reach completion in the near future.
An initial payment of €24 million will be made by Paf, with the balance scheduled for settlement in 2024. Under the terms of the accord, Paf is granted temporary rights to utilize the established William Hill and Mr Green brands within Latvia.
Lord Mendelsohn, the Executive Chair of 888, elucidated that this divestiture aligns with their strategic objective of concentrating on their principal markets. The Baltic region, which encompasses Latvia, does not constitute a significant growth area for 888.
Janis Tregers, a co-founder of the Latvian entity, conveyed his assurance that the company would flourish under Paf’s stewardship. Christer Fahlstedt, the CEO of Paf, expressed his enthusiasm for perpetuating the success narrative in Latvia.
We are observing a significant movement in Latvia toward enhanced safeguards for players, which dovetails seamlessly with Paf’s overarching plan. This makes us optimistic that Latvia will be a favorable market for us over an extended period.”
In a recent dialogue with Gambling Insider, Paf discussed the present landscape of gambling regulations across Europe.