## 12Bet Joins Forces with West Bromwich Albion
Expanding its global football footprint, 12Bet has inked a deal to become the official sponsor of West Bromwich Albion. Throughout the 2017/18 season, supporters will observe the 12Bet emblem prominently featured on the sleeves of all team jerseys.
This partnership isn’t 12Bet’s initial venture into the Premier League. Established in 2007, this privately held online gaming company previously collaborated with football powerhouses Arsenal and Leicester City. Although the financial specifics of the West Bromwich Albion agreement remain confidential, it underscores 12Bet’s dedication to the UK market.
“12Bet is a highly regarded brand with a demonstrated history of success in the Premier League,” remarked Simon King, West Bromwich Albion’s Director of Commercial Operations. “As we strive to bolster our connections with Asia, this collaboration seemed like a logical progression.”
West Bromwich Albion, a club boasting 139 years of heritage, has been a fixture in the Premier League since 2009. With a devoted following and a 26,000-capacity stadium, the club reaps the benefits of the Premier League’s lucrative television contracts and worldwide visibility.
Rory Anderson, a representative for 12Bet, stated, “We are delighted to be the inaugural betting enterprise to secure both the sleeve and training apparel sponsorship with a Premier League club. West Bromwich Albion’s steady performance in the Premier League makes them a perfect associate for 12Bet, a brand that has been a long-term advocate of English football.”