A prominent online gaming company, 12Bet, has secured a sponsorship agreement with West Bromwich Albion Football Club, strengthening its position in the athletic world. The collaboration will feature 12Bet’s emblem prominently displayed on the sleeves of all team jerseys for the duration of the 2017/18 season.
This is not 12Bet’s initial venture into football sponsorships. Founded in 2007, the independently held enterprise has previously collaborated with Premier League powerhouses Arsenal and Leicester City, demonstrating their dedication to the sport. Although the financial particulars of the West Bromwich agreement remain confidential, it’s reasonable to presume it’s a substantial investment.
Simon King, West Bromwich Albion’s Head of Commercial Operations, conveyed his excitement about the collaboration, emphasizing 12Bet’s solid standing and background within the Premier League. He also stressed the strategic significance of partnering with a brand that connects with the club’s expanding Asian supporter base.
West Bromwich Albion, boasting a rich 139-year legacy, has been a fixture in the Premier League since 2009. Their devoted supporters and consistent visibility through profitable Premier League broadcast agreements make them an appealing associate for brands seeking worldwide recognition.
Rory Anderson, a representative for 12Bet, shared this perspective, stating that West Bromwich’s continued achievements in the highly competitive Premier League perfectly match 12Bet’s own established presence in the league.